Ferd Solutions AS - logo, brand profile

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This customer received 251 logo designs from 96 designers. They chose this logo design from Giovani Maier as the winning design.
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Logo Design Brief
We have now merged the parent company and the subsidiary into one. A new name, a new logo and a new profile must be created.
One company is doing electrical assembly, switchboard construction and production. The other company supplies its own products and systems to the Subsea and marine industry. Underwater cameras, lights, cables, systems and in addition complete systems for well boats.
With our new company we will be focusing on both professional disciplines and merge this together to be able to deliver more to our customers.
Under one new name, the company will deliver both on land and in water.
We are looking for a modern expression. The logo must be easily recognizable, can be used alone and in conjunction with the company name.
Our name will be: Ferd Solutions AS / FERD Solutions AS
AS is out company term - limited liability company and doesnt need to be in the logo it self. Out legal name will be FERD Solutions AS but we will use FERD Solutions for the most part. When displaying our logo we will use FERD Solutions AS, in writings we will use FERD Solutions
Our company is located on an island called nøtterøy and is close to the sea. Our municipality is called “Færder” and our new company name is Ferd Solutions. The word “Ferd” has a meaning in Norwegian as “Journey”/” Trip”. This is also where we feel we are as a company, on a journey to a new era toward a new future.
Our existing two webpages (this is just for reference). We do not believe that we need a logo that expresses some of our disciplines or work. We invision more a modern expression that creates curiosity and engagement.
Arctic Heating AS: https://arctic-heating.no/
Seavision AS: https://www.seavision.no/
Updates
Went on vacation/holiday
Target Market(s)
Fishery industry, ROV, shipping, big companies that does tech, underwater, land
Industry/Entity Type
Maritime, Subsea, Assembly, Fishery, Water, Land, Electricity, Tech, Innovation
Logo Text
Ferd Solutions AS / FERD Solutions AS / Logo alone / Text alone
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Stand alone logo element and a tekst logo, color palett packed and profile