Small jewelry business needs logo design

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This customer received 516 logo designs from 210 designers. They chose this logo design from GOLDENCROWN as the winning design.
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Logo Design Brief
I need a logo for a very small online and brick & mortar jewelry shop to be used on websites, business cards, and emails. We sell new, estate, and custom made jewelry pieces focusing on colored stones instead of diamonds. Our core principles are Honesty, Integrity, and Transparency and out moto is "The best is good enough". Neither have to be included in the logo. Please avoid using the stereotypical diamond outline in the design or hearts. Also avoid using just one block letter. Designs should form a symbol or be very classy if not forming a symbol. If you use colors please use darker blues and gold. The final design should communicate class, style, and innovation.
Target Market(s)
Primary: women ages 23-30; secondary: men ages 25-35; Tertiary women ages 30-45
Industry/Entity Type
Jewelry
Logo Text
Johnston's Jewelry
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Hearts