• C$110

• 11 designs

• 7 designers

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Car Wrap Design Brief

Car Wrap Design Brief:
I am looking for the Jeep Wrangler wrap for my clothing company BIG WOOF APPAREL, merch for Great Dane lovers. Soon we will be expanding and adding dog products and lifestyle items as well. Big Woof Apparel is also supporting charity called For My Pet and ME (MegaEsophagus). Part of the profit from every sales is donated to the charity.

Please check our website www.bigwoof.ca to have an idea who we are. Please check FOR MY PET AND ME section (on the top bar) to understand charity focus.

Big Woof Apparel logo is black and white.

For My Pet and ME logo is red and white. As a signature colors we use logo on military green hoodies and t-shirts only, so public can associate those 3 colors with the charity only. See our merch at the bottom of the web site under the section For My Pet and ME Merch.

I want both logos (Big Woof Apparel and For My Pet and ME) on the wrap, but BIG WOOF APPAREL to be dominant; website address and two QR codes. One QR code that will take client to Big Woof Apparel website and one QR Code that will take client to the FOR MY PET AND ME section. Hopefully you can integrate both businesses – merch and charity into the wrap design with the focus on Big Woof Apparel. You can try have one side of the Jeep designed for Big Woof and one side for the charity, or incorporate both in one cohesive design. I will leave that to your imagination and creativity.

I like my red Jeep, so the wrap should be a partial wrap 60 -70% at most. Please see pictures of the Jeep in the attachment.

Challenge:
Please keep in mind that my Great Dane is traveling most of the time in the Jeep with me and the back window on both sides of the Jeep is down. As such design should be made so that when windows are down there are no missing sections of the design. But when windows are up, there is no just a black window square in the middle of the design.

Target Market: Great Dane owners and/or big dog owners and everyone who wants to support charity.

Requirements:
MUST HAVE
• Design should be on both sides of the Jeep
• Big Woof Apparel dominant logo and For My Pet and Me logo part of the design
• Two QR codes as explained above
• Partial wrap 60 – 70% at most
• Keep in mind back windows open when traveling and parking with dogs but closed when dogs not in the car (see pictures in the attachment)
• Eye catching, “happy”, adventurous, but still ‘Jeepy” feeling in mind

NICE TO HAVE
• Images or description of the business such as Merch for Great Dane Lovers and/or Every purchase is supporting local charity
• Charity description such as Helping owners of pets diagnosed with ME (MegaEsophagus)
• Area where we can occasionally promote our activities (for example we do funny TikTok series showing local restaurants and establishments where people can take their dogs, or dog friendly drive thru, etc) In this area we will just include QR code to follow us on TikTok or some funny message (you don’t have to design this part, just incorporate space for it in the overall wrap)

SHOULD NOT HAVE
• Design on the roof

Have fun and let your creative juices flow.

If needed, I can provide more pictures of Great Danes with the Big Woof Apparel bag or pictures of people wearing our merch such as on the web site

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