• A$110

• 47 designs

• 19 designers

---

Poster Design Brief

Background:
Our clinic is situated on the top floor of a reasonably busy shopping complex. There are a number of businesses that attract parents and their children to the centre, eg dance studio, doctor’s surgery, day care, music lessons. Many locals are not aware of our clinic in the centre.

The top 3 things that clients love about us are:
1. Positive energy, enthusiasm and high scoring patient outcomes
2. Trusted leader in the practice of podiatric medicine (established in 1999, elite experience with many leading Australian athletes, latest high-tech equipment)
3. Focus on strong postural foundations, not just orthotics

Phrases that reflect our clinic:
• Trusted leaders
• World class facilities
• Creating strong postural foundations
• Family podiatrist for over 20 years
• State of the art technology
• Cutting edge equipment
• Elite athlete experience

Objective(s):
1. Tap into the local foot traffic and ensure parents are aware of how The Foot Clinic can assist in their child’s (focused ages 8-14) foot care with three podiatry conditions being:
• Growing pains,
• Ingrown toenails; and
• Warts
2. Create awareness of our clinic in the shopping centre (branding/location)

Placement/traffic:
Shopping Centre Adshel size 775mm x1010mm (715mm x 950mm visible) - For local foot traffic

Design elements:
Heading: Happy Feet, Healthy Kids (or any other title that you may believe is good)
Sub: Walk, Play and Explore with Healthy Feet!

Image suggestions:
- Demonstrate each condition with both a graphic/image plus the name of the condition (graphic preferred)
- Utilising phrases that reflect our clinic at your discretion.

Call to Action:
Visit our state of the art Podiatry clinic (upstairs near the lift)
Head to thefootclinic.net or scan here to book an appointment online
L1 Cottesloe Central
Telephone: 9384 3545
QR Code with link to thefootclinic.net would be great

Branding: The Foot Clinic logo (versions attached)
Socials: Follow on Facebook (logo)

Clinic Colours:
• #153982
• #1160a6
• #f37024
• #fcfbfc
• #eda377

Target Market(s)

Parents of children that are at our shopping centre complex

Industry/Entity Type

Podiatry/Heathcare

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Easy to read, not too wordy , upmarket appearance that reflects a high-end podiatry clinic, minimalistic design

Should not have

• Cartoony appearance, low quality, not too much text in small fonts, no fanciful fonts

---

Files

Download all files - 0.8 MB