A logo for a website about Archery

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This customer received 10 logo designs from 4 designers. They chose this logo design from James Cavender as the winning design.
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Logo Design Brief
ArcheryTipsCentral.com is a blog style website that posts content related to archery. Will need a logo that also has some version that can be used for a smaller favicon. The logo should be professional in appearance. The logo does NOT need to include ".com" in it. I would actually prefer if it didn't.
Target Market(s)
Anyone interested in archery, however the largest growing group is women. It’s not specific to hunting either.
Industry/Entity Type
Sports and Outdoors
Logo Text
Archery Tips Central
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Small logo that can be used for favicon
Nice to have
- Would love the A in "Archery" to look like an arrow head mixed with a letter. Don't make it too different than the other letters.