• US$150

• 211 designs

• 69 designers

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Logo Design Brief

Logo Design. We need to apply a name (quickly) to a new motor yacht that just joined our family. Her name is Vertu and she needs a logo that will be used on the exterior of the boat (see red circled area on the 2nd photo where the name/logo will be applied--letters can be a maximum of 10" in that area of the boat) to indicate the name, but also a logo that will be used on napkins, t-shirts and other accessories.

Names applied to vessels often only feature fonts. This project could be an interesting font application and/or a separate font-only for the name on the exterior along with another logo that incorporates the text and something else into a logo.

Vertu is quite elegant inside and we want a logo to reflect her elegance, but also to maintain a friendly/approachable feeling because the family aboard the vessel has young children and they like to interact with others they meet in their travels. Vertu is classic, stylish, elegant and approachable. She cuts through the waves with a steadiness and wants to stand out when docked in the marina where others will see her.
(To her left on the photo is her sporty sibling, Done Deal.)

Target Market(s)

People at various marinas and on the ocean and waterways will see the logo daily. We are not selling anything, so the market is just our family!

Industry/Entity Type

Personal watercraft

Logo Text

VERTU or Vertu. Please note the maximum space allowance in height for the area where the name must be applied is 15"" tall.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• The final decal could be made www.boatdecals.biz if you want to see any fonts they work with there (not a requirement).

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A font that can be reproduced onto maximum 10" high vinyl (or other material) lettering to be applied to the Fiberglass exterior of the boat.

Nice to have

• A font application for the name and a more embellished complete logo option to coordinate with the font.

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Files

Download all files - 5.7 MB