Design t-shirt for marketing agency that people would actually wear

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This customer received 64 t-shirt designs from 23 designers. They chose this t-shirt design from Oleksandr Tovarkov as the winning design.
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T-shirt Design Brief
Looking for a t-shirt design incorporating our name and or logo/icon. We're a boutique marketing agency with clients ranging from 30-55 years old.
I think most company designs are pretty boring and no one winds up wearing the shirt except to go to sleep or work on their car. Others have a polo that I think only they wear to work. Rarely there's apparel that others would wear unless it's a fleece.
Looking for a design that's subtle but stylish on a black t-shirt. Something casual you could wear to your coworking office and out for errands on the weekend.
Brands for inspiration: Municipal, All Saints
Graphics are cool but doesn't have to be complex at all.
Simple is great - just the brand or logo. (Municipal)
If it's a long sleeve tee, using the sleeves could be interesting.
Open to anything that's not a big logo in the center of the shirt. Feel free to shoot over any questions.
Target Market(s)
Professional Male, 30-55 years old. Casual dress. Not a corporate employee.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- A huge logo in the center