• US$120

• 11 designs

• 5 designers

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Label Design Brief

We a wine label design for a premium french wine to be sold in the North American market. The label needs to communicate/justify the premium price point.. Would like it deliver on the fact that it is french wine. Bold but classical for those who are looking for something different but respect quality. 70% of the customers are women but do not want to be patronizing.

Target Market(s)

25-45 Women High disposable income university educated

Industry/Entity Type

Wine Industry - Premium Red Wine - Non Alcoholic

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Premium design - representative of French Heritage

Nice to have

• We see ourselves as wayfinders facilitating and guiding those who are wanting to make better choices and are willing to pay for better health and wellness. These are people who are willing to go against the grain - they are moderators not abstainers but it is their narrative and they will tell their story if they chose to

Should not have

• Any cutesy play on words about 0 or Non-alcoholic we want the focus to be on what is in the bottle not what isn't there. The brand should be distinguished but accessible

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