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Logo design for classic automotive company!!! Shoreline Vehicle design
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This customer received 148 logo designs from 70 designers. They chose this logo design from Logocraft as the winning design.
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US$240
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148 designs
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70 designers
Logo Design Brief
We restore classic vehicles ( currently Land Rover defenders and 911 Porsche's). We have a website setup already, please look at it for reference on branding style, www.shorelinevehicles.com. We would like to update the logo but keeping the design similar to what we have and amplified a bit. The issues we have with our current logo: the letters to "Shoreline" do not touch so its hard to print decals for the vehicles due to the letters not having one consecutive line or touch point. I've included (attached) what I've put together so far as a brand book. We would like to stay within the colors detailed in the deck and stay within the look and feel we currently have but create a more usable logo.
Target Market(s)
North America, between 28-60 yrs of age, multi gender, and high net worth individuals 200k+annual earnings
Industry/Entity Type
High end automotive
Logo Text
Shoreline Vehicle design
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a similar look and feel to our existing branding, be printable, legible, stay within our current colorways
Nice to have
- Something similar to what we have -the name "Shoreline" in a script sort of style and "vehicle design" as a San Serif
Should not have
- open to suggestions on improving but staying with the same vibe