Satellite Beach Condo - Lumena - Live Luminously - Logo Design

Want to win a job like this?
This customer received 146 logo designs from 68 designers. They chose this logo design from Janna Design as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
Need a black and white only - logo design for Lumena. A luxury condominium located on the beach in Satellite Beach, FL. Logo must be sleek, modern and sophisticated. A play on the L and other letters if needed, to add elegance and class. Feeling is natural organic beach feeling. Quiet beaches, secluded location, waving sand dunes and sea grass.
Updates
Client wants a sophisticated, upscale brand that plays off of the natural beauty of the oceanfront location.
Color palette to be adapted will be soft and natural. Black and white logo is required but keep in mind the color palette to be adapted will be soft and natural. High end but not stuffy.
Think along the lines of Vineyard Vines, Outer Banks, Charleston for inspiration. All casual upscale, but skew modern.
Added Friday, 14 April 2023
Target Market(s)
Luxury Beachfront Homebuyers - 45+, second home, new homes, empty nesters, international, can rent units
Industry/Entity Type
Luxury Residential
Logo Text
Lumena
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Tag Line: Live Luminously. black and white illustration only. Final should be Adobe Illustrator EPS Vector with fonts used if needed.
Nice to have
- The condos are no more than nine stories, so anything depicting a hi-rise is no good. Seeking a feminine and luxurious logo. Lumina also alludes slightly to the fact that it's located on the space coast so consider that in your design.
Should not have
- Palm Trees, Sun, Clip Art, Birds