• US$150

• 13 designs

• 7 designers

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Packaging Design Brief

My Prima Pet is a company that provides high-quality pet products for pet owners who want the best for their furry friends. The company is known for its innovative and sustainable products that make pet ownership easier, more enjoyable, and more rewarding.

The objective of this assignment is to create packaging materials that are clean, modern, eye-catching, and informative and that will attract customers and communicate the benefits of the product. The packaging should also differentiate LickStick from other dog toys on the market and create a strong brand identity.

Target Market(s)

Our target audience is pet owners who are willing to invest in high-quality products that provide comfort, convenience, and sustainability for their pets. They are mostly millennials who treat their pets like family and are passionate about animal welfare.

Industry/Entity Type

pet products

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Front of paper card My Prima Pet Logo, the product name (LickStick), the words “dishwasher safe” and a reference to the product not being toxic. Back of paper card The barcode (black on white) and the words “Made in China”, www.myprimapet.com, FB, IG, and TikTok icons for @MyPrimaPet. Usage instructions as follows: Instructions for using LickStick: Ensure LickStick is clean before using. Spread your dog's favorite treat on the LickStick, or insert treats through the hole. You can also freeze it for a longer lasting lick! Monitor your dog to ensure they don't break off or swallow any part of it. Discard if the toy becomes damaged or shows signs of wear and tear. Clean LickStick thoroughly and store in a cool, dry place. Always supervise your dog and consult with a veterinarian if they have health issues or dietary restrictions. Either a QR code referencing the following contest or the contest language directly as follows: We're excited to announce a contest for LickStick enthusiasts! Share your dog's joy by posting a video of them enjoying the LickStick on TikTok using the hashtag #LickStick. We'll be selecting the most entertaining and heartwarming videos, and the winners will receive a special prize pack of My Prima Pet Favorites. So get those cameras rolling and show us how much your dog loves their LickStick!

Nice to have

• some imagery articulating the benefits or uses of the lickstick. pictures of happy dogs with the lickstick (we do not have product photography yet)

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Files

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