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Digital transformation programme logo for major UK Social Care client
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This customer received 61 logo designs from 34 designers. They chose this logo design from Kejo87 as the winning design.
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£210
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61 designs
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34 designers
Logo Design Brief
As part of a large-scale digital (and organisational) transformation programme we are leading for one of our Social Care clients, we are looking for a logo for the programme. We have agreed the concept and the key elements, colours etc. but we need an expert to pull togehter a few variations on this them for us.
We have included a list of the key programme elements / objectives e.g. time savings, happier staff, mobile devices etc. all linked together and ultimately focused on enabling improved care and support for the end-user - those with Learning Disabilities.
We have also included the programme 'rich picture' to provide a bit more context - this covers the journey we are going on and the various elements that it will cover. Hopefully this provides context for the related key programme elements
In addition to the briefing pack, we have also included the brand guidelines to provide some options around the colour palette and alignment with the overall organisational logo (but it doesn't need to be 100% consistent / aligned with the guidelines)
Updates
Dear all
please find attached an updated concept - see slide 10 (SAP) and some key icons on slide 11.
I like the simplicity of the simple colours on a grey background and the various dimensions, each with their own distinct icons.
many thanks.
michael.
Added Sunday, 16 April 2023
Target Market(s)
Organisation-wide staff, particularly front-line
Logo Text
DTP or DTP 2023-25
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.