New motion business that deals with defence and aerospace needs a logo
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This customer received 225 logo designs from 130 designers. They chose this logo design from Design Athics as the winning design.
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Logo Design Brief
We are a new company that deals with drives, motors, and actuators. Please look at 2 of our suppliers kollmorgen.com and nookindustries.com to get an understanding of what and who we sell to.
We get things moving. Our logo needs to reflect motion/movement.
Logo must include a logo symbol (brand/pictorial mark) along with the company name “Motion Werkz”. The symbol and “Motion Werkz” should be able to be used individually or together.
Symbol to indicate motion, to be clean, vibrant, and bright.
Use colours that are bright, preference for green, yellow, and pink. If you think a splash of another colour (maybe orange or purple) would work, please do so.
Typography to be clean and classic. Maybe the M and/or W could have a tad more flair, depending on how it works with the symbol.
Important:
Have fund and be creative :)
The logo must be able to be used in various ways, from website to tee shirts or stickers.
Must be as visibly vibrant on a black or white background.
Must be unique and distinctive, easily recognisable
Don’t use gears or cogs to show motion
Stay clear of blue and red in the logo
Don’t use pastel colours
No signature style logos
I have attached a file with a couple of looks for inspiration, but not replication.
Logo Text
Motion Werkz
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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