• US$250

• 70 designs

• 31 designers

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Logo Design Brief

We need a logo design for a general store and lobster pound that is opening soon in a charming coastal Maine community. A small fishing village and casual vacation destination for families to enjoy days at the beach, the general store will welcome fishermen in the early mornings on their way out to sea (and sell their daily catches when they return in the afternoon), families for a grab-and-go lunch when they want some time out of the sun and off the beach, and anyone else who might find themselves in a pinch and missing some pantry items or essentials for the fridge. The owner wants to include a logomark of a Maine lobster in a shade of blue as a hat tip to the rare blue lobsters that are caught from time to time (see images attached for reference). The owner is drawn to complementary coastal colors of blues, teals, turquoises, etc. The three primary applications for the logo include eye-catching signage to capture street traffic, digital presence on the website and social media handles, and merchandising to sell branded t-shirts and sweatshirts in the store.

Logo Text

Camp Ellis General Store & Lobster Pound

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