• €110

• 128 designs

• 27 designers

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Logo Design Brief

We are looking for a logo for the following organisation:

What we do?
Billions of animals like pigs, fish and chickens still suffer in factory farms worldwide, unable to express their natural behaviours. Some countries have higher animal welfare standards for local production, but still import substantial amounts of animal products from low-welfare countries where farmed animals are suffering from poor living conditions, transportation, and slaughter practices.

Animal Policy International works with governments in higher welfare regions such as New Zealand, the UK, the EU, and Switzerland to introduce bans on importing low-welfare animal products that would not be legal to produce locally.

What is factory farming? Factory farming is a modern industrial and intensive method of raising farmed animals designed to maximise profits. On factory farms, large numbers of animals are cruelly confined in small spaces, often in cages and unable to express their natural behaviours causing immense suffering (See here for photos and more reading about factory farming: https://www.ciwf.org.uk/factory-farming/)

Personality: professional, reliable, serious about what we do but not cold and corporate.
Geography: We are first working in New Zealand, potentially EU, UK, and Switzerland in the future.

Style preferences: Minimal, simple, clear to understand, name written out.
Brand colours: Main colour: Teal: #387F7F;
Highlighting colour: Orange: #FFBD59; Others: Black/grey: #171718; white. https://coolors.co/387f7f-ffbd59-171718-ffffff (don't have to use all of them in the logo)

Target Market(s)

Target audience: Primarily policymakers (eg. a minister of a parliament), also farmers, potentially wider public later in the future.

Industry/Entity Type

Animal Welfare NGO

Logo Text

Animal Policy International

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We'd like a professional, serious, and bold logo. One or two animals (pig or chicken) next to the text, done in a creative way (can be unusual) outside of the name so it becomes an icon for us - easily recognisable on social media.

Nice to have

• Our organization is all about making progress for farmed animal welfare so if you can incorporate that somehow that could be good.

Should not have

• We are for farmed animals, so no pets (dogs, cats, rabbit). No paw print, no chicks (popular among other animal orgs), smiling animals.