• A$110

• 36 designs

• 21 designers

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Flyer Design Brief

We need a new flyer for our tour business. Design crowd produced a great flyer for us 4 years ago but it is time to update. We have had a price increase that needs to be reflected but we have noticed an issue with our current marketing.
Our tour is a "tagalong" tour which means you follow in your own vehicle. Unfortunately most people associate "tagalong" with 4wd (Four wheel drive vehicles). This is not the case for our tour which can be done in ANY type of vehicle. We need to get across at first glance that this tour is available to all vehicle types. We also need to stress that there is NOT MUCH DRIVING. We cover around 20km total of very easy driving. We go from point of interest to point of interest.
We want our customers to feel that this tour will be a better option than selecting a bus type tour because they use their own vehicle. Our option is also MUCH cheaper than bus options but provides a premium product. It's "cheap" but not cheap if you understand.
I will upload our previous flyer so you have an idea of what we do and how we have been presenting it. We are currently single sided DL but do not mind if we go into double sided DL if you feel that will enable you to share more information. Our price is $50 and half price for kids (as per old flyer)
Some things to remember when trying to appeal to our customer:
Choose a design that clearly communicates that our tagalong tour is suitable for all types of vehicles. For example, "Vehicle-Friendly Tagalong Tour" or "All-Vehicle Tagalong Tour".
Use clear language: Avoid using terms like "off-road" or "4x4" that may imply that our tour is only suitable for certain types of vehicles. Instead, use language that is inclusive and clearly communicates that all vehicles are welcome.
Include photos and videos of a variety of vehicles: This will show potential customers that our tagalong tour is not limited to four-wheel drive vehicles and that any type of vehicle can participate.
Highlight the benefits of a tagalong tour over a bus tour: Emphasise the flexibility and freedom that a tagalong tour offers, as well as the opportunity to explore off-the-beaten-path destinations that are not accessible by bus.
By incorporating these elements into your product presentation, you can avoid confusion and clearly communicate that our tagalong tour is suitable for any type of vehicle, while also highlighting the unique benefits of this type of tour.
Along with the emphasis on all vehicles you need to be clear about what we offer on the tour.
- The excitement of an opal mine tour with an award winning guide and opal miner.
- The wonder of an underground home and discovering how people live in an underground environment.
- Driving through the opal mining area for a close up view of the field.
- Our EXCLUSIVE opal cutting and polishing demonstration.
- The adventure of looking for your own opal.
For further information visit our web site "http://followme.downunder.global". Check our facebook page "https://www.facebook.com/followmedownundertours". Search Google for "Coober Pedy", Follow me Downunder Coober Pedy" or "Coober Pedy Opal mining" to source images of our town and opals.
PLEASE ALSO FIND SOMEWHERE TO SAY "FREE UNPOWERED CAMPING AT RIBA'S WITH ALL TOURS AS WELL AS DISCOUNTS ON POWERED CAMPING" and make this stand out somehow. (http://camp-underground.com.au)

Target Market(s)

18 to 80

Industry/Entity Type

Tourism

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Eye catching images and attention grabbing headlines

Nice to have

• Modern design.

Should not have

• References to 4wd or buses.

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Files

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