Project Pure Quality; Retail packaging for handmade bar soap.
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This customer received 17 packaging designs from 5 designers. They chose this packaging design from raphis as the winning design.
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Packaging Design Brief
A clean design that conveys quality and affordable luxury. Wrapper material is 80 lb felt cover paper, used as a wrap around the product.
Attached is my idea. Logo is purchased. Unless you think it's terrible, maybe best is to refine what I have? I'm thinking fonts, proportions, etc. Honestly though, if you think it's bad we can start from scratch. I think it's good but I'm not that invested in it. I just want to sell good soap.
5 different fragrances, each identical packaging except the colored stripe and the scent name. Should the scent name be inside the colored stripe or above it?
Apologies for the non-metric:
Soap is 3" tall and 2-13/16" wide and 1" deep.
Front of label is 2-5/16" tall and 2-13/16" wide.
Label (wrap) is 8-1/2" long
Looking forward to hearing from you guys.
Target Market(s)
retail gift shops, health food stores, hotel gift shops.
Industry/Entity Type
retail and online personal care products
Font styles to use
Other font styles liked:
- not decorative or script
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The best word I can think of is feng shui. My soap makes you feel good when you use it. It's simple and clean. I want the same in the label.