Logo for new spirits company based on the west coast.

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Logo Design Brief
We need a logo for a California based company selling high quality spirits. It needs to tell a story of sun, sea, healthy life, freedom, adventure. Desert plants, like agave or Sotol, maybe a 70s vibe. Simple elegant feel. Mountains and ocean. No palm trees. El Sur means the south. Agave plant or Sotol plant. Maybe a slight hand printed feel to it but simple. Not busy.
Target Market(s)
High end spirits buyer
Industry/Entity Type
Alcoholic beverages
Logo Text
El Sur Spirits Co
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Elegant simple almost hand made feel
Nice to have
- Sunshine, road going south, coastline or mountains meets the sea, agave plant image,
Should not have
- Nothing too slick and no palm trees