• US$150

• 20 designs

• 10 designers

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Label Design Brief

(see attached word doc for full project description and example labels we like)
PROJECT OVERVIEW:
Mood Mushrooms is a healthy blend of functional organic super mushroom gummies that aims to enhance mood and promote overall mental and physical well-being by taking daily doses. The gummy product line offers a range of benefits, including increased energy, focus, calmness, sleep, immunity defense and overall mood upliftment. Mood Mushrooms is a brand that exudes positivity, vitality and personal growth. Mood Mushrooms is accessible, friendly, and approachable, making it easy for customers to integrate the brand into their daily routine. We cater/celebrate self-care by tending to both mental health and physical health.

Each benefit (i.e. product & flavor) is assigned a specific color that represents that “mood.” There are a total of 6 Moods, all 6 colors must be cohesive together. We prefer the color that represents the Mood to also be a clear representation of the flavor assigned to that mood, but we are open to interpretation if the color story looks good. We are also open to imagery (either real images or flaticons representing the ingredients or flavors) on the labels to help illustrate the components of this delicious product.

LABEL REQUEST:
The Mood Mushrooms products are gummies that will be placed in bottles and bags. There will be 6 different products with designated moods and flavors (i.e. Sleep/Lavender Vanilla, Calm/blackberry, Uplift/Pineapple, Focus/peach, Defense/black cherry, Energy/orange).

Dimensions will vary, here are a few:
Bottles:
6" W x 2" H
5" W x 2" H

Pouches:
4 x 6 x 2"

PRODUCTS:

Uplifting
Flavor: Pineapple
Mood: Mood Enhancement, Mental Health Helper
Front Label Ingredients: Cordyceps
Back Label Ingredients: Magnesium, Vitamin B2, Theacrine, Rhodiola Rosea, Shiitake, Cordyceps, Myrcene, Pinene.

Focus
Flavor: Peachy Keen
Mood: Focused, Creative, Productive
Front Label Ingredients: Lion’s Mane & Cordyceps
Back Label Ingredients: Rhodiola Rosea, Theacrine, Luteolin, Forskolin, Lions Mane, Cordyceps, Caryphyllene, Linalool.

Defense
Flavor: Black Cherry
Mood: Immunity & Gut Health
Front Label Ingredients: Turkey Tail
Back Label Ingredients: Vit A, Vit C, Ginger, Magnesium Glycinate, Lemon Balm, Maitake, Turkey Tail, Humulene.

Energy
Flavor: Orange Outrage
Mood: Awake, Stamina, Active
Front Label Ingredients: Lions Mane & Cordyceps
Back Label Ingredients: (NALT) N-Acetylcysteine-L-Tyrosine NALT, Caffeine, Vitamin B1, B3, Rhodiola Rosea, Ginkgo, Cordyceps, Valencene, Lions Mane, Limonene.

Sleep
Flavor: Vanilla Lavender Lucid Slumber blend
Mood: Bedtime, Naptime, Relax Time
Front Label Ingredients: Melatonin & Reishi
Back Label Ingredients: Melatonin, Ashwagandha, Reishi, Bobinsana, Passion Flower, Linalool.

Calm
Flavor: Blackberry Bliss
Mood: Chill, Relaxed, Good Vibes
Front Label Ingredients: Reishi & Ashwagandha
Back Label Ingredients: Ashwagandha, Lemon Balm, Reishi, Chamomile, Velvet Bean, Caryophyllene.

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