Logo for E-commerce Store: Canyoneering Gear

Want to win a job like this?
This customer received 35 logo designs from 19 designers. They chose this logo design from ally designs as the winning design.
Join for free Find Design JobsLogo Design Brief
Update: We like to see a more realistic lizard coming through the bottom part of figure 8 with its head coming out of the big whole on top. Looking off a direction. Incorporate CanyoneeringGear.com or Canyoneering Gear.
Hi, we are looking for a designer to help with our website. We have a new e-commerce store that sells high-end/technical canyoneering gear.
We would need a logo and in addition artwork for Facebook, Instagram, and icon on the website.
If things look good, we would also like to see if there can be design improvements for our website.
We have been playing with the concept of an animal representing our store.
Canyon Lizards (our number one option I would say)
Canyon Crows
Canyon Loons
Canyon Rats
We have also played around with concepts such as:
Canyon Pirates
Canyon Explorers
And then there is gear that is famous for the community such as the "CanyonWerks Critter" or if you look up "Black Diamond Figure 8". Ropes too. Maybe putting it on the tail of the lizard?
Something fun but with a little attitude. Something that says badass.
Current website: www.canyoneeringgear.com
Inspirational website: charitywater.org
Industry/Entity Type
Sports
Logo Text
One of these options: Canyoneering Gear, CanyoneeringGear.com or CG.com
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.