• C$150

• 104 designs

• 41 designers

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Logo Design Brief

We are looking for a logo to represent our company’s (IndustrialStores.com) loyalty program; ProDesk.

Our IndustrialStores.com logo is attached and available in different formats and higher quality if required (just ask).

We are re-branding exclusively for ProDesk loyalty program (current logo attached below), and NOT for our business.

Members of the ProDesk loyalty program generally consist of Contractors, HVAC Technicians, Plumbers, Electricians, and other trades-people. We find that some DIY, institutions, and corporations (particularly, Purchasing Agents, Engineers, and Maintenance Technicians) also join ProDesk.

Clients that join our loyalty program do so with the intention of purchasing, and access promotions and discounts, and we hope to build loyalty to gain multiple purchases and develop an Industrial Stores ProDesk community.

We want to provide value to those that join.

Part of our re-branding effort is to encourage more sign-ups and enhance exclusivity with special benefits. As such, we hope the new ProDesk logo will connect with IndustrialStores,com, while establishing exclusivity, premium memberships advantages, and differentiation for our main logo and brand.

The personality of this loyalty program: Strong and exclusive.

The personality of the audience: Serious about their work but playful personality-wise.

A great logo for ProDesk should:

Showcase the personality of this program and the audience combined.
Include the word ProDesk, NOT abbreviated like PD.

We are open to colours or tones that use or are complimentary to the following:

black
white
blue(s)
(#3C67B8)
and we often use
04477F and 3A90C4 (As a gradient)

The above should and look nice in conjunction with our main company logos (labeled and attached below), for example, being next to each other in an email, banner, paid ad, or social media posts.

We would like any font to be complimentary to fonts such as;

Rubik
Helvetica
Tahoma

But you have the creative freedom to use others over what you think pairs best with your creation.

The new ProDesk logo can either use our current company logo in it or can be without use of the corporate logo. We are very open to seeing both options.

Emphasizes a clean, professional look.

The new logo should incorporate the word ProDesk, If you can create something better with a hyphen or space, we are open to “Pro-Desk” or “Pro Desk” as options.

Logo Text

ProDesk

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Files

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