Aldi label design for gift tea

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This customer received 32 label designs from 4 designers. They chose this label design from Navisol Creatives as the winning design.

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Label Design Brief

We want to create a luxury box for our brand of tea , its called :
" Persian tea and spice"
the blend for this box is called: Persian Supreme .
We need a label for a square gift box .( see last attachments for die cut template)
We presently have a square box for ANOTHER BRAND (called MRS Doyle's tea ) and we will use the same template for this new LUXURY box, we want you to design .
We will use the same key cut template ,SQUARE TEMPLATE FOR SQUARE BOX ie square box, 87mm square i.e 87x87x87 , mm.
(for BACK GROUND INFORMATION , we have a rectangular retail box for the " persian tea and spice" brand , IT'S RECTULAR box , printed cardboard box with logo on it , ,see attachment , for pdf , its the 5th attachment.)
The new design for the Luxury box should be DIFFERENT from this ,our existing retail box , it's important that the new lux box looks expensive, VERY IMPORTANT ,
The box used by FORTUM and MASON for their gift tea could be a good place to go for inspiration www.foortnumandmason.com
also we like the pattern used and the colour on fortum and mason gift boxes .
The new label needs to make the new square box look like a LUXURARY brand. The label should have the name :
" Persian Tea and Spice ", on it
Please note , You do not have to use the logo we presently have on the retail box
However , we do like the top of our present retail box where it says
"PERSIAN
TEA & SPICE
see last attachment
Please note :
on the box , we need info:, storage instructions , how to make , best before date , where packed , address of company, face book, instagram, twitter ,logo etc (please see details uploaded from rear of retail box ,
Ingredients :
Earl Grey Blue Flower, bergamot flavour
Preparation Instructions:
brew 1 teaspoon (2.5g) per 200ml water. Infuse in freshly boiled water (98 degrees C) for 3-5 minutes.
Storage:
Store in a dry place, once opened best consumed within 3 months.

packed by MDT
Batch No:
Best Before Date: xx/xx/xx
www.persianteaandspice.com
We also need , the following on the box ,
which is the story of the brand:
"We are 3 Sisters from Persia, our dad was a merchant who travelled the Silk Road . We dreamed someday we too could go on adventures and now today are dreams are real! Our mission ? to bring everyone together, despite their differences with
PEACE, LOVE & JOY "

WE SHOULD also HAVE THE FOLLOWING STATEMENT ON THE REAR of the box:
Plant -based and Plastic -free! Our product is completely natural .
PACKAGING: Made from sustainably sourced materials and printed using vegetable water inks.
Find out more at:
www.persianteaandspice.com


Please see attachment for photograph of existing rear labels from retail box for persian tea and spice

: Persian supreme
bar code :5065007008058
check out this company for a retail persian box , not exactly what we want but it might give inspiration

https://persiantea.com/collections/persian-teas

here is a link to some images of persian tea boxes
https://www.google.com/search?q=iranian+tea+boxes&sa=X&bih=625&biw=1366&hl=en&tbm=shop&sxsrf=ALiCzsbQWpmRUVQ0yJW6RFdbhi5OKzBCLQ%3A1658738850756&ei=oljeYuWxLYKO8gKXyJH4BA&ved=0ahUKEwjliuXf05P5AhUCh1wKHRdkBE8Q4dUDCAY&uact=5&oq=iranian+tea+boxes&gs_lcp=Cgtwcm9kdWN0cy1jYxADMgUIABCiBDoLCK4BEMoDELADECc6BAgjECc6BwgjEOoCECc6CwiuARDKAxDqAhAnOgQIABADOgsIABCABBCxAxCDAToFCAAQgAQ6BwgAEIAEEAo6BAgAEBg6BggAEB4QFjoICAAQHhAWEBg6BwghEAoQoAFKBAhBGAFQ3RZYpoQBYLSOAWgDcAB4A4ABwwKIAYgdkgEJMjcuMTAuMC4xmAEAoAEBsAELyAEBwAEB&sclient=products-cc

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Updates

Sick

Sick

Target Market(s)

PEOPLE INTERESTED IN HIGH END TEA

Industry/Entity Type

RETAIL FOOD AND DRINK


Colors

Colors selected by the customer to be used in the logo design:

0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • look expensive gift product
Nice to have
  • easy to read , name of type of tea eg "Bollywood chai " should be clear
Should not have
  • front label should not be too crowded

Files
Download all files - 12.0 MB
JPG
20230216_093837
Thursday, February 16, 2023
PNG
5065007008058 (2)
Thursday, February 16, 2023
PNG
Persian Tea And Spice_TeaBoxTemplate (1)
Wednesday, February 22, 2023
JPG
persian art blue poster 13may22
Wednesday, February 22, 2023
JPG
love poster persian tea 13may22
Wednesday, February 22, 2023
JPG
persian blue rug persian tea site 13may22
Wednesday, February 22, 2023
JPG
persian tree gold 13may22
Wednesday, February 22, 2023
JPG
persian art poster trees
Wednesday, February 22, 2023
JPG
blue persian rug 13may22
Wednesday, February 22, 2023
JPG
persian poster blue tiles13may22
Wednesday, February 22, 2023
JPG
purpil persian poster13may22
Wednesday, February 22, 2023
STORAGE_URL/BRIEF_ITEM_FILES/4029668/7170637EA2FACEFC49DE106276C84D06E51D2C0598E15BC9EE571CF63D04201D
JPG
vec11
Friday, March 3, 2023
JPG
vec1
Friday, March 3, 2023
JPG
vec4
Friday, March 3, 2023
WEBP
Persian-Choice-Hero_900x
Friday, March 3, 2023
WEBP
81whbJrQqfL._SL1500_900x
Friday, March 3, 2023
JPG
persian art blue poster 13may22
Friday, March 3, 2023
JPG
persian poster blue tiles13may22
Friday, March 3, 2023
JPG
purpil persian poster13may22
Friday, March 3, 2023
JPG
blue persian rug 13may22
Friday, March 3, 2023
JPG
persian tree gold 13may22
Friday, March 3, 2023
JPG
love poster persian tea 13may22
Friday, March 3, 2023
JPG
T2 tea pot 16may
Friday, March 3, 2023
JPG
fortum tin with dimensions of holder
Thursday, March 16, 2023
Payments
1st place
£70
Total
£70

Project Deadline
16 Mar 2023 14:36:23 UTC
Language