Aldi label design for gift tea
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This customer received 32 label designs from 4 designers. They chose this label design from Navisol Creatives as the winning design.
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Label Design Brief
We want to create a luxury box for our brand of tea , its called :
" Persian tea and spice"
the blend for this box is called: Persian Supreme .
We need a label for a square gift box .( see last attachments for die cut template)
We presently have a square box for ANOTHER BRAND (called MRS Doyle's tea ) and we will use the same template for this new LUXURY box, we want you to design .
We will use the same key cut template ,SQUARE TEMPLATE FOR SQUARE BOX ie square box, 87mm square i.e 87x87x87 , mm.
(for BACK GROUND INFORMATION , we have a rectangular retail box for the " persian tea and spice" brand , IT'S RECTULAR box , printed cardboard box with logo on it , ,see attachment , for pdf , its the 5th attachment.)
The new design for the Luxury box should be DIFFERENT from this ,our existing retail box , it's important that the new lux box looks expensive, VERY IMPORTANT ,
The box used by FORTUM and MASON for their gift tea could be a good place to go for inspiration www.foortnumandmason.com
also we like the pattern used and the colour on fortum and mason gift boxes .
The new label needs to make the new square box look like a LUXURARY brand. The label should have the name :
" Persian Tea and Spice ", on it
Please note , You do not have to use the logo we presently have on the retail box
However , we do like the top of our present retail box where it says
"PERSIAN
TEA & SPICE
see last attachment
Please note :
on the box , we need info:, storage instructions , how to make , best before date , where packed , address of company, face book, instagram, twitter ,logo etc (please see details uploaded from rear of retail box ,
Ingredients :
Earl Grey Blue Flower, bergamot flavour
Preparation Instructions:
brew 1 teaspoon (2.5g) per 200ml water. Infuse in freshly boiled water (98 degrees C) for 3-5 minutes.
Storage:
Store in a dry place, once opened best consumed within 3 months.
packed by MDT
Batch No:
Best Before Date: xx/xx/xx
www.persianteaandspice.com
We also need , the following on the box ,
which is the story of the brand:
"We are 3 Sisters from Persia, our dad was a merchant who travelled the Silk Road . We dreamed someday we too could go on adventures and now today are dreams are real! Our mission ? to bring everyone together, despite their differences with
PEACE, LOVE & JOY "
WE SHOULD also HAVE THE FOLLOWING STATEMENT ON THE REAR of the box:
Plant -based and Plastic -free! Our product is completely natural .
PACKAGING: Made from sustainably sourced materials and printed using vegetable water inks.
Find out more at:
www.persianteaandspice.com
Please see attachment for photograph of existing rear labels from retail box for persian tea and spice
: Persian supreme
bar code :5065007008058
check out this company for a retail persian box , not exactly what we want but it might give inspiration
https://persiantea.com/collections/persian-teas
here is a link to some images of persian tea boxes
https://www.google.com/search?q=iranian+tea+boxes&sa=X&bih=625&biw=1366&hl=en&tbm=shop&sxsrf=ALiCzsbQWpmRUVQ0yJW6RFdbhi5OKzBCLQ%3A1658738850756&ei=oljeYuWxLYKO8gKXyJH4BA&ved=0ahUKEwjliuXf05P5AhUCh1wKHRdkBE8Q4dUDCAY&uact=5&oq=iranian+tea+boxes&gs_lcp=Cgtwcm9kdWN0cy1jYxADMgUIABCiBDoLCK4BEMoDELADECc6BAgjECc6BwgjEOoCECc6CwiuARDKAxDqAhAnOgQIABADOgsIABCABBCxAxCDAToFCAAQgAQ6BwgAEIAEEAo6BAgAEBg6BggAEB4QFjoICAAQHhAWEBg6BwghEAoQoAFKBAhBGAFQ3RZYpoQBYLSOAWgDcAB4A4ABwwKIAYgdkgEJMjcuMTAuMC4xmAEAoAEBsAELyAEBwAEB&sclient=products-cc
Updates
Sick
Sick
Target Market(s)
PEOPLE INTERESTED IN HIGH END TEA
Industry/Entity Type
RETAIL FOOD AND DRINK
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- look expensive gift product
Nice to have
- easy to read , name of type of tea eg "Bollywood chai " should be clear
Should not have
- front label should not be too crowded