International apparel / footwear company needs a logo design 25mm x 25mm

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This customer received 13 logo designs from 3 designers. They chose this logo design from Onse Officials as the winning design.
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We need a logo design for a new company based in the United States called "LHTL". We develop footwear, apparel, hats and hoodies so the logo must look good when it is on a hang tag. It must work as a 3 color and in 2 colors (for example - if we emboss the logo on a leather tab). Our target demographic is predominantly males age 25-35 interested in the outdoors and cutting edge performance. The final design should communicate a relentless spirit and inspire people to keep fighting for what they believe in. Both a wordmark and logomark is what we are seeking. It has to be scalable to 25mm by 25mm.
Target Market(s)
predominantly males age 25-35 interested in the outdoors and cutting edge performance. The final design should communicate a relentless spirit and inspire people to keep fighting for what they believe in
Industry/Entity Type
footwear
Logo Text
LHTL
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Portray feelings of boldness and toughness
Should not have
- more than 3 colors or gradients