• £260

• 28 designs

• 13 designers

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Packaging Design Brief

We need a label to go on honey jars for a sub brand of the Raw Honey Shop called Raw Honey Man. This brand is up market and aimed at discerning consumers, foodies and raw honey connoisseurs. It may be available online as well as through delicatessens and up market supermarkets. We want the brand to built around Raw Honey Man who goes out to seek the best quality raw monofloral honeys available. The label needs to show an image of me, with a friendly demeanour. See my response to a message that outlines more about the image.

Target Market(s)

Our target audience is upmarket consumers who appreciate high-quality products and are interested in the traceability of the product, organic production methods, and high bioactivity of the honey. They love raw honey and appreciate the different flavours available from a range of different plants and trees. They despise mass produced supermarket honey.

Industry/Entity Type

Artisan food

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The image for Raw Honey Man should probably be a photo, not a graphic likeness. You could use a substitute image for the moment but posed in a way that I could replicate.

Nice to have

• See the brief

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Files

Download all files - 5.7 MB