French Provision retail store logo design

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This customer received 67 logo designs from 35 designers. They chose this logo design from Logocraft as the winning design.
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French Provision is a new retail store offering curated French provisions (jams, oils, vinegar, mustard, honey, etc), a bakery and cafe, meats and cheeses, wines, and gift baskets inspired by French living. The aesthetic is modern and clean yet with classic French inspiration. Interiors incorporate warm wood tones with white marble contrast. Our logo should include only the name "French Provision," with no other graphics or designs. The business was inspired by an old French handwritten recipe book from a great grandmother of one of the founders (photo attached), and we'd like to incorporate that script type style, maybe with "french" in the classic script, and "PROVISION" in clean sans serif. But we're open to other ideas and interpretations.
Target Market(s)
Upscale urban and suburban retail shoppers
Industry/Entity Type
upscale provisions, cafe, wine
Logo Text
French Provision
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- use of the classic scrip in the provided photo
Should not have
- no emblem/pictorial logo, we just want text