Fresh update and upgrade to Wilsons original logo.

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Logo Design Brief
We want our logo to be fresh, clear and recognizable. We need it to capture the passion, personality, character and nostalgia of this legendary store and place it is located. Located at 5500 ft above sea level, open 365 days a year since 1987. Featuring the top brands, products, services and rental program that enhance, save and upgrade adventures for people from all 4 corners of the world. We are global yet local. We enable people to disconnect and reconnect in the most beautiful part of the world. See the picture of Victoria Glacier attached.
Updates
Need extra days to review
Target Market(s)
Visitors to Lake Louise who come into our store.
Industry/Entity Type
Mountain outdoors
Logo Text
Wilson Mountain Sports or WMS or W that looks like mountains
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mountain Landscape, and part of canada flag
Nice to have
- I like tree icons and if the W can be prevalent and look a bit like a mountain