1st Step New Logo (rebranding)

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This customer received 64 logo designs from 38 designers. They chose this logo design from RaKu 2 as the winning design.
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Logo Design Brief
We are rebranding company to take it into a new era of expansion and growth after 25 years. Our product line is expanding to cover a full line of residential and commercial mortgage loan products. Our niche is that we recruit new Mortgage Loan Originators, especially Realtors, who send us business, receive competitive commissions, and do less work than those that work for our competitors, thus "You take the 1st Step, We'll handle the rest". We are looking for a logo that captures the uniqueness of our corporate mission, the strength of our ethnic background (African American) and the boldness of our aggressive growth strategy all in one.
Logo Text
1st Step Financial Services, Inc.
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