Website Redesign for Friends of Yad Sarah

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This customer received 74 web designs from 16 designers. They chose this web design from Blue Sparrow as the winning design.
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Web Design Brief
Yad Sarah's mission is to enable chronically ill, disabled, infirm, and terminally ill people in Israel to live with dignity. Friends of Yad Sarah raises awareness of and funds for Yad Sarah to its friends in the USA. This project is to redesign Friends of Yad Sarah's current site (https://friendsofyadsarah.org/).
The redesigned site will use current colors, logo, and text, but will get new images. The design must 1) project a friendlier vibe, 2) be emotionally engaging and inviting (so people will make donations), and 3) be clear (so people get an understanding of Yad Sarah at a glance).
Please provide a homepage design and one inner page design.
Please provide PSD files so we can see all layers of the design.
Please take the colors from the current logo.
Target Market(s)
high net worth individuals who are interested in Israel, Jewish causes, philanthropic elder care and medical care.
Industry/Entity Type
non-profit fundraising organization for old and young in Israel who are chronically ill, disabled, infirm, and terminally ill.
Number of Pages Required
2 page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- PSD files. site colors from logo (red and blue). friendly, emotionally engaging and clear so people will donate.
Should not have
- not too flashy - target market is older