Can you create an ILLUSION-BASED logo that appeals to 20-40 year old male counselling clients?

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Logo Design Brief

I'm starting an online counselling therapy business called "MindFluent Counselling & EMDR".

"MindFluent" can be the focus part of the logo and "Counselling & EMDR" can be used as a tagline.

Must haves:
1) Masculinity is the top priority (think strong blues, strong greens, cool greys and colours that project male confidence)
2) Illusion incorporated into the design - Ideally, I would like a logo where you can see two different things going on at the same time (a clever illusion with the graphic)
3) My focus is on helping clients use their minds for their own success, so I'm hopeful the illusion aspect of the logo could somehow draw on that.

Target Market(s)

20-40 year old males seeking counselling therapy

Industry/Entity Type

Counselling

Logo Text

MindFluent Counselling & EMDR or Logo text: MindFluent (with "Counselling & EMDR" as tagline)


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
00AB8E
00BBA5
67D7C9
C6EFE9
E9F9F6

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Illusion that blends the mind/brain/individual with positive outcomes
Should not have
  • Avoid Earthiness, yoga vibe, feminine colors, tree themes (although it can use masculine green colors). Most counselling logos draw on earthy, feminine themes, and I am trying to distance myself from that. I don't want the logo to fit in with other counseling logos, I want it to stand out. Colours to avoid: red, purple, pink; Colours that could be used sparingly if needs: Yellow, orange
Payments
1st place
C$150
Total
C$150

Project Deadline
27 Jan 2023 20:50:47 UTC
Language

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