Roll up/retractable banner for trade show - higher education software company

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Poster Design Brief

My company, FlightPath Academics, will be attending a trade show soon, and we need a design for a "roll up" or "retractable" banner. According to the printer, it must be exactly 33 inches wide by 81 inches tall, at a DPI of 150 (not 300).

This is the exact product from Amazon: https://amzn.to/3W4aFtr

The banner should have a professional feel and have a similar aesthetic to our brochure, web site, etc. Please see attached files. Use as much or as little as you see fit from the attached files. If you use stock photos in your design, just let me know where I need to go to purchase them.

Our software company focuses on advising and student success for colleges and universities. I like the idea of focusing on the "use cases" of our software, rather than specific software offerings, but I am open to interpretations.

Website: https://flightpathacademics.com

REQUIREMENT
The final product MUST be in a file format which I can edit later on, with elements in different layers. Either Photoshop or GIMP will be fine, though I can also load .ai files. GIMP is actually preferred, but not required. Mainly, I must be able to alter text, move graphics around, swap out graphics, etc, as needed in the future. If you only work with psd and ai, please provide both file versions in the end.

Target Market(s)

University staff / VP's / presidents / decision-makers at trade shows and conferences

Industry/Entity Type

Higher Education / Software Development


Font styles to use
Sans Serif
Other font styles liked:
  • MONTSERRAT is the font used in my logo and brochure, I use RALEWAY on the website. But these are not requirements-- Use what you think looks best.

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 33"wide by 81" tall, 150 DPI. Professional appearance. Final files must be PSD, AI, or GIMP format so I can edit/tweak text and images later if needed. If using AI, please provide both .ai and .psd files.
Nice to have
  • Similar wording/content/graphics/colors & fonts as brochure and website (see attached files). Especially some of the use-case wording from the brochure. Flashy and important information should be at the top of the banner, because if this is placed behind a table in a booth, info on the bottom might be obscured or hidden. The QR code from the brochure might be nice to have as well.

Files
ZIP
helper files-v2
Saturday, January 14, 2023