• €110

• 227 designs

• 101 designers

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Logo Design Brief

General :
- We need a logo for our new business called Elekt Solutions. Our business offers electrical services and distributes electrical solutions - traditional electricity services, photovoltaic systems, anything that can be wired.
- The logo has to be used on all our communication, on our company cars, on our merchandising (clothing, caps, pencils, etc.). A very important thing is that we target to distribute our solutions via franchises that will have names like "Elekt + name of the franchise" (e.g., Elekt Chicago). Each franchise will then get their own logo, similar to the brand logo, but exchanging the term "Solutions" by the franchise name (in the example "Chicago"). The logo should then be changeable with free to use fonts.
- The full logo must contain an icon and the text Elekt Solutions.
- The icon must also represent the company and can be used independently.
- It is expected that the logo is classical, without too complicated forms or drawings. In general, someone should be able to draw the logo by hand without too many efforts.

Colors:
- The logo must contain two colors. Preferred colors are a combination of red/orange and blue (but other options are possible).
- The icon must contain two colors.
- The text is separated with the same two colors, one color for the word “Elekt” and one color for the word “Solutions”.
- Both colors must be readable on white or grey background.
- It must be possible have the logo completely in white color (on a black background) or completely in black color.

Icon:
- The icon may contain letters, i.e., E and S.
- The icon may simply contain some forms.

Fonts:
- Used fonts for the text must be free of use, but not be Arial or Times.
- The goal is that the text “Solutions” may be replaced by other names for the same logo.

Files and reuse of logo:
- We need the files of the logo for a use on marketing material, for printing on t-shirts, caps, etc.
- We may be able to adapt the logo within common file formats to change the word “Solutions”. For example, from “Elekt Solutions”, we should be able to have “Elekt Frankfurt” or “Elekt Smith”, Frankfurt and Smith being written with the same fonts as Solutions.

Examples:
- Examples of own-made logos are attached. There is no obligations to follow their fonts, colors or forms, but this is about the style that can be used.

Logo Text

Elekt Solutions

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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