• US$179

• 15 designs

• 9 designers

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Logo Design Brief

MATA Project: Achieve goals with us!

We're looking for a mascot that has a friendly, cute face as a pot. As users achieve more, and more challenging goals, the plant ("hair") grows larger and leafy, creating spirals.

We took inspiration from Albuca Spiralis or Spiral Grass Succulent for the hair, which becomes leafier with bigger spirals as the person achieves more goals. The standard logo has hair strands of various lengths to account for skill they've been practicing for years, as well as new ones being picked up.

We want several upbeat expressions for the face: Smiling, making and effort, chilling. Effort is never unpleasant or painful, always enjoyable.

We are marketing to a Colombian audience so a local (at least Latin American) designer that incorporates native elements will be much preferred.

Use the colors in the attached palette, not those form this platform.

DO NOT PUT ANY TEXT IN THE LOGO. If you do it you're a moron or a robot

Target Market(s)

Young professionals, students interested in developing their personal and professional paths, entrepreneurs and small business

Industry/Entity Type

Learning, Coaching, Consulting

Logo Text

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Font styles to use

Other font styles liked:

• NO TEXT

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A pot as a face with strands of hair like Albuca Spiralis (Spiral Grass Succulent) at various levels of growth. Simple but expressive eyes and mouth, smiling, upbeat

Nice to have

• Friendliness, expressiveness, cuteness (not too much)

Should not have

• Any kind of word or text

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Files

Download all files - 2.0 MB