OCMBC Logo Design, Logo for Holding Company
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This customer received 219 logo designs from 101 designers. They chose this logo design from Atvento Graphics as the winning design.
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Logo Design Brief
We need a logo for our company OCMBC, Inc. (Orange County Mortgage Banc Corporation); this company manages other companies and divisions.
OCMBC, Inc. will house corporate and administrative functions for the overall “family” of companies underneath it. All “family” of companies are mortgage banking real estate firms.
The companies under OCMBC include:
- LoanStream
o LoanStream Retail (consumer-oriented home loans)
www.lshomeloans.com
o LoanStream Wholesale (Third Party Origination Channel)
www.lswholesale.com
o LoanStream Commercial (Commerical lending)
www.loanstreamcommercial.com
o LoanStream Correspondent (Purchase loans individually or in bulk from Originators)
www.loanstreamcorrespondent.com
o Forward Lending Wholesale (Third Party Origination Channel)
www.forwardlendingmtg.com
o LendingPros Wholesale (Third Party Origination Channel)
www.golendingpros.com
-
Design and Brand of OCMBC Logo:
- The OCMBC Logo needs to be typeset and stylized, to stand the test of time, modern
- It will need to be associated as a trustworthy brand, consistent and stable, something that could be published on the New York Stock Exchange
- OCMBC Inc. Logo options should be provided both with and without the phrase “family of companies”
- We want it to be related/have the DNA associated with the Colors from the LoanStream logo/brand (attached)
o Colors – Related Blues primary
o Font of LoanStream Logo is Tw Cen MT – use of the font may work in providing a relationship to the brands
o Please also try other fonts
- The LoanStream brand uses a stylized “A” in the logo (see attached) in the word “LOAN”
- We want similar ideas for OCMBC, Inc. and stylize the “M” or the “O” as options.
- Use of the colored “triangles” in the LoanStream Logo can be used in the design or stylization of the “O and “M” in OCMBC or a related approach.
- Color use should focus on the BLUES in the LoanStream Logo
o LoanStream Colors
o Blue: #00B0E1
o Green: #00A651
o Dark Blue: #0080C4
o Metallic Blue: #009DD3
- Other ideas are encouraged beyond those offered here, but the submissions should at least include our direction above.
Target Market(s)
Mortgage Finance
Industry/Entity Type
Financial Services
Logo Text
OCMBC, Inc
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Tw Cen MT
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Connection with the LoanStream Logo, related look.
Nice to have
- Integration use of the "A" triangles if possible, ok if not, additional ideas ok.
Should not have
- Please no houses, buildings, references to housing.