• A$300

• 258 designs

• 105 designers

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Logo Design Brief

We are looking for a simple, distinctive logo (both logotype and logomark) for our healthy takeaway business.

The name SERVZ has two key connotations:
1) Getting your serves (as in the recommended daily serves of food groups, specifically vegetables, as per the dietary guidelines).
2) Being served/serving food up instead of needing to cook.

The tone of SERVZ is informative, simple, and fun.

Product:
Servz is the reimagination of takeaway food for a healthy lifestyle. We deliver fresh, nutritionally balanced, and sustainably packaged takeaway dinners to the customer’s door. Meals are made up of food group “serves” – carbs, veg, protein, etc. The meals are designed for the everyday healthy lifestyle, not just weight management (it is not a “diet” product).

Design (please see attachment):
• We prefer not to have obvious cutlery or cooking utensils in the design.
• We would like green in the design to represent health and sustainability.
• It should look good even when used in only one colour (i.e., a black version).
• The logo mark and text should be separable so that there can be many variations of the logo (identifiable by text alone, mark alone or text and mark together).
• The logo mark should be easy to recognise and simple enough for someone to draw after seeing it. It can be pictorial or abstract.
• The design should be bold, simple and fun. Designs should not be too angular or "sporty" looking - the health aspect of the brand is about lifestyle not performance.

Target Market(s)

The brand speaks to health-orientated urbanites without the time, inclination, and/or resources to cook a healthy dinner every night. SERVZ customers feel they have more to offer the world than their time in the kitchen. Customers are typically career-focused millennials and parents of young children.

Industry/Entity Type

Food service - takeaway and delivery

Logo Text

SERVZ

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logotype and logomark (that can be used together or separately). Green as primary colour.

Nice to have

• Please see the attached design brief.

Should not have

• Obvious cutlery or cooking utensils in the design, would like to differentiate from the generic restaurant/takeaway logo

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