Everyday Swimwear logo

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Logo Design Brief
Logo for mens and womens swimwear. “Everyday Swimwear”
Concept for swimwear to be worn everyday (and possibly under clothing) rather than just at the pool or beach.
Lycra style brief swimwear that people may be too shy to wear in public.
Styles will be fun, colourful and cheeky.
Possible use of a peach as an image logo, as a peach looks similar to a person's butt. On its side a peach also looks similar to a lower case "e" and could represent the start of the word "Everyday"
Associated font would probably need to be cursive to match a lower case "e"
Colours not sure about.
Open to other ideas too. But would need to be linked with "Everyday" so possibly the sun as it rises everyday.
Another alternative could be something linking swimwear with city living rather than just use at the pool or beach.
Good luck, thank you for your ideas.
Shane
Logo Text
Everyday Swimwear