CPA Firm Logo - Rebranding a family, traditional firm into virtual, national firm

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Contest winning design

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This customer received 218 logo designs from 82 designers. They chose this logo design from MY DESIGN 99 as the winning design.

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Logo Design Brief

Reddish & White, CPAs is a small, North-Central Florida CPA firm specializing in tax and consulting. Currently, the firm would like to rebrand away from the older, more traditional look of our current identity. In 2023, we will be launching a robust online solution to move our firm "virtual" -- providing a "hometown" CPA service paired with online tools that give our clients the feeling and security of a national brand.

Target Market(s)

People needing Tax advice, tax preparation

Industry/Entity Type

Accounting, CPA

Logo Text

"Reddish White" with "Certified Public Accountants" as secondary. Also, we would like to have an alternate logo that presents "RW Group" as we will use both presentations depending on logo location.


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB
00AB8E
00BBA5
67D7C9
C6EFE9
E9F9F6
F0912C
F2A743
F7CA91
FBE8D2
FDF5EE
EE7325
F08F49
F5BC92
FAE3D3
FDF4ED

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Various presentations of logo for different marketing vehicles
Nice to have
  • Would like to move away from the "traditional" CPA firm look and more towards a professional, personal, national service brand
Should not have
  • Should not invoke any styling of our current logo/branding (seen at reddishandwhite.com)
Payments
1st place
US$260
Participation payments x 4
US$10
Total
US$300

Project Deadline
09 Nov 2022 13:51:19 UTC
Language

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