• US$250

• 120 designs

• 34 designers

Logo Design Brief

We require a simple, elegant, and eye-catching logo for an upscale specialty food business. It will be used for everything from business cards and stationery, to advertising and signage, to product packaging, to large vinyl panels on the side of company vehicles. A hi-res logo is needed so that the image quality does not warp during use on larger-scale products and items.

Our company provides a wealth of unique culinary ingredients to middle and high-end restaurants; we do not market to the general public. However, this logo should be eye-catching to the general public, but communicate an association with something upscale, special, and reputable. It should make an impression. Chefs and foodservice employees should be able to look at it and inherently know we provide top-quality specialty culinary ingredients.

We would like the logo to feature a watercolor-style image of an artichoke – preferably a whole artichoke next to or overlapped with an artichoke halved so that it is easily identifiable as an artichoke. We are including a photo of something we love for reference, but we are open to your ideas. While we would prefer an artichoke, we will also consider beautiful artwork showcasing a unique and natural food item (vegetables, fruits, mushrooms, spices – no flowers please). Something natural-looking, beautiful, and not cartoonish is the goal. The logo should clearly communicate that we provide natural, specialty, rare, organic, and global flavors to our customer base.

We plan to use this logo in a variety of ways and would require it has a transparent background for overlay on black, white, cream, etc. We would prefer the colors used in the artwork to be earthy greens, olives, purples, creams, and blues that will pop on various neutral background colors. The text could be white, gold, or any other color you believe would go with the image.

The name of the company is “Terrafare Culinaire” and the tagline (if included in the design – it is by no means expected or necessary) should read “Exquisite Ingredients.”

Thank you for your time, effort, and attention! We appreciate it and look forward to your creativity.

Target Market(s)

Middle and High End Restaurants and Chefs

Industry/Entity Type

Specialty Food Distributor

Logo Text

Terrafare Culinaire

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Nice to have

• Watercolor art, classic feel, rustic elegance

Should not have

• Cartoonish images, clipart, modern graphics or designs

Files