Logo Design for The Shrinking Hoard

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This customer received 8 logo designs from 3 designers. They chose this logo design from JohnnyCactus as the winning design.
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Logo Design Brief
Logo image and type treatment for The Shrinking Hoard. I coach people with Hoarding Disorder as they learn to think differently about their possessions. There will be a YouTube channel, a blog, an online course with a workbook. The design should evoke feelings of new positive change. Colors should feel calm and comforting. I prefer a minimalist design and prefer a simple abstract graphic image
Target Market(s)
Adults, men and women who acquire and save too much stuff, then have a very hard time getting rid of any of it
Industry/Entity Type
Mental health
Logo Text
The Shrinking Hoard
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Single color logo, text can be a different color. Logo design should be easy to see from a distance, no small details