• C$150

• 61 designs

• 35 designers

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Logo Design Brief

Background: We own and operate Independent Living, Assisted Living, and Supportive Living communities in Canada, providing seniors with the opportunity to live a life they desire, focusing on their holistic wellbeing.

“Come Play With Us,” is a branded pillar of our service delivery which encourages seniors to engage in various recreational activities while living in one of our communities. Under this umbrella of services, we are working towards branding signature programs, one of which is “Movements Matter.” This signature program encourages and fosters an active lifestyle for residents, offering support and guidance through structured exercise and training. Examples of activities/events that may fall under this signature program include Sit and Be Fit, Tai Chi, Strength Training, Yoga, etc.

Task: It is for this signature program, Movement Matters, that we are hoping to create a logo. We hope for this logo to be simple, yet impactful in how physical literacy and movement support wellbeing. Attached you will find a copy of our Optima Living, company logo to provide guidance for possible colour pallets (please feel free to use your discretion, but our main colours are green, blue, orange, and grey). In addition, you will find a draft logo created for another signature program under the Come Play with Us umbrella called Feel the Music. Please use this as a guide for continuity as the logo for Movement Matters will often appear in close proximity to this other signature program.

Logo Text

Movement Matters

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