Optima Living Seniors Care Signature Program: World-Wide Wanderers
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This customer received 79 logo designs from 28 designers. They chose this logo design from BNdesigner as the winning design.
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Background: We own and operate Independent Living, Assisted Living, and Supportive Living communities in Canada, providing seniors with the opportunity to live a life they desire, focusing on their holistic wellbeing.
“Come Play With Us,” is a branded pillar of our service delivery which encourages seniors to engage in various recreational activities while living in one of our communities. Under this umbrella of services, we are working towards branding signature programs, one of which is “World-Wide Wanderers.” This signature program provides residents with the opportunity to explore the culture and lifestyle of different countries, celebrating the diverse backgrounds of our residents and staff. Examples of activities and events that may fall under this signature program include hosting cultural performances, art classes, dance classes, watching movies or documentaries from celebrated countries, or having culturally themed meals and celebrations.
Task: It is for this signature program, World-Wide Wanderers, that we are hoping to create a logo. We hope for this logo to be simple, yet impactful in how diversity is an important part of our community and how it influences wellbeing. Attached you will find a copy of our Optima Living, company logo to provide guidance for possible colour pallets (please feel free to use your discretion, but our main colours are green, blue, orange, and grey). In addition, you will find a draft logo created for another signature program under the Come Play with Us umbrella called Feel the Music. Please use this as a guide for continuity as the logo for World-Wide Wanderers will often appear in close proximity to this other signature program.
Target Market(s)
Program Serves Seniors 55+
Industry/Entity Type
Seniors Care
Logo Text
World-Wide Wanderers
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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