Joost. Packaging for mood-boosting energy drink mix. Upbeat and uplifting.

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This customer received 37 packaging designs from 22 designers. They chose this packaging design from Vyacheslav65 as the winning design.

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Packaging Design Brief

I need a mockup of a pouch package + a stick. I included an image of a Liquid IV pouch + stick for reference. I do not have a die line for the pouch, so feel free to just use the same relative dimensions for the pouch and create a rendering. Here are the specifications for the packaging that I need:
1. The logo is included in the uploaded files. Please use the one that says "feel good energy" beneath "joost." The logo should take up about the top 1/3 to 1/2 of the pouch.
2. The pouch should be mostly white, especially behind the logo, but feel free to explore yellow or orange for the bottom 1/2 to 2/3 of the packaging.
3. In the center of the packaging, below the logo, please have the product name appear, "mood-boosting energy drink mix" similar to where "Hydration Multiplier" is placed.
4. Below that, create an image of a glass with a stick pouring into it like in the Liquid IV pouch.
5. Below the glass, in the bottom center of the package, include "16 sticks. Net Wt. 4 oz. (114 g)
6. On the left side, please include callouts, from top to bottom, "energy blend (80mg caffeine, taurine) + happy blend (saffron, st. john's wort, rhodiola).
7. On the right side, please include callouts, from top to bottom, "electrolytes + vitamins + 0g sugar"
8. Somewhere else on the front of the packaging, please include the flavor name "golden berry," perhaps where they do on the liquid iv pouch.
9. For the stick, use your creativity.
10. There is no back of packaging to design for this project.

Target Market(s)

My target consumer leads a very active lifestyle and cares deeply about health & wellness.


Colors

Colors selected by the customer to be used in the logo design:

0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB
FFC000
F8CF3A
FAE287
FDF2CF
FEFAEE
F0912C
F2A743
F7CA91
FBE8D2
FDF5EE
EE7325
F08F49
F5BC92
FAE3D3
FDF4ED

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • My packaging must make people feel good and maybe even smile when they see it. A brand that does this well is Olly. (www.olly.com)
Nice to have
  • I like 60's Mod Design if you need some inspiration. The packaging should also convey a sense of levity. Like you'll float or dance through life after drinking this.

Files
Download all files - 2.0 MB
JPG
LIV Lemon Lime
Thursday, October 6, 2022
AI
Joost Logo
Thursday, October 6, 2022