Binghamton Truck Body Logo Remake

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This customer received 231 logo designs from 118 designers. They chose this logo design from Jose Lopez ( Verified Pro Designer ) as the winning design.
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Logo Design Brief
We would like a modernized our logo. We are open to different fonts. Open to color schemes but we would like to see a rendition with red or royal blue in it. We are a truck equipment company (we install dump bodies, snow plows, service bodies, Van delivery bodies, etc on all size trucks) so looking for something masculine and tough feeling. The company was established in 1961. The company name is Binghamton Truck Body & Equipment Company, but many people refer to it as BTB. The attached image is our current logo. We are the 4th owner of the company so anything that can symbolize that (stars, stripes, etc) incorporated into the design we would interested in seeing.
Target Market(s)
25-55 year old men
Industry/Entity Type
Automotive, Commercial Truck
Logo Text
BTB
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The logo in some sort of shield or something reminiscent of a hood ornament.
Should not have
- Backwards "B", Clip Art of Vehicles,