Tacos al Pastor
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This customer received 85 logo designs from 39 designers. They chose this logo design from instudio as the winning design.
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Logo Design Brief
Best: the three elements, allusion to Mexico city somehow, trompo and text
Minimum: 2 elements, Text and trompo; Text and allusion to Mexico city somehow
Not allowed: Sombrero, cactus or any stereotype. Angel de la independencia inside or sitting on the trompo.
Using trailers images attached to see the logo in the works is highly recommended.
This is a very simple, straight forward business: a food truck but the idea behind it is not that simple. There are a lot "authentin" Mexico food trucks out there even further a lot of food trucks selleing tacos and even further a lot of food trucks selling "tacos al pastor" but must are not pastor tacos nor authentic mexican food, maybe TexMex. I'm from Mexico City and my goal is to bring "tacos al pastor" as they should be. You can watch "Taco Chronicles Pastor" on Netflix and that is what I want the logo to represent. Without saying "authentic" mexican food but to show these tacos are coming from the origin: Mexico City. Mexico City has few icons like "angel de la indepedencia" https://amp.nacion321.com/files/uploads/article_images_repository/NWI5YzU2MTI3.png.
I need to differentiate from the rest stating that this is food from the capital of taco (Mexico City) and to educate consumer how pastor tacos really are.
Food truck is blue, see attached pics.
Target Market(s)
Mexican tacos lovers
Industry/Entity Type
Food
Logo Text
Mexico City "La capital del Taco". Mexico City is the name of the food truck. "La capital del taco" as slogan
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Trompo" with the logo text. Allusion to mexico city (like angel de la iindependencia) but not merged with the trompo, i,e inside, on top, etc Can be in the background or on the side touching.
Should not have
- The Authentic word anywhere. If you are using "angel de la