New Brooks & Co Hat Logo - Hats designed for everyone - To raise money for charities

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This customer received 230 logo designs from 52 designers. They chose this logo design from fly design as the winning design.
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Logo Design Brief
My boys have been selling hats with a custom logo. They donate proceeds to charity. We are looking to have a second logo. We are an outdoorsy family. We live in the mountains. Our hats are worn by adult men, women, and children of all ages. The logo must appeal to everyone. I included our initial logo.
I like the idea of having some subdued colours this time around. Different coloured horizontal stripes.
Rectangular shaped logo this time around.
Include Est. 2021
I want to keep the same theme of mountains, trees, rivers or streams
Target Market(s)
Adult men, women and children
Industry/Entity Type
For hat patches
Logo Text
Brooks & Co.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mountains, trees, horizontal stripes of different colour (Oranges (terracotta) hunter greens, blues, darker yellows. )in background, Brooks & Co. , est 2021, logo shape rectangular (landscape), image and words to be contained within logo
Nice to have
- I like fall colours/earth tones . Oranges (terracotta) hunter greens, blues, darker yellows. Try using our current logo (mountain and trees, similar font) -