• US$140

• 9 designs

• 3 designers

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Web Design Brief

Need a cutting-edge web redesign for a high class insurance broker in Canada. https://reithandassociates.com/

Need more “us” less oatmeal. More like Ritz Carlton and Ralph Lauren client experience.

Antithesis of what we want in our website = https://mitchinsurance.com/ (Recently underwent yet another rebranding “lovable insurance”)

Things we dont like about it: Colours, cartoons & distracting animation of home page, creepy cartoon version of “Our Team”, attempt at making “Leadership Team” look edgy in harsh photos and hoodie on CMO. Overall extreme casualness of language such as: Whatever works, awesome sauce, give us a shout.

Look at the Rosedale Family Office website: https://advisor.wellington-altus.ca/rosedalefamilyoffice/. Movie background not necessary, likes the overall luxury aesthetic & feel, meet your team photos and organization

Color preferences (existing brand colors, colors you do or do not wish to include) same as existing—clean crisp simplicity

What sites do you like? Please provide any links you would like for us to reference. https://www.sarasotayachtclub.org/ https://advisor.wellington-altus.ca/rosedalefamilyoffice/

What sites do you dislike? Please share any links. https://isure.ca/ https://mitchinsurance.com/ https://www.zensurance.com/

What do you find most annoying about websites in general? Busy, visually cluttered, boring,

Who are your major competitors? lockeinsbrokers.com/ https://mcfarlanrowlands.com/ https://kennyins.com/ www.mcconvilleomni.ca/ yarmouthmutual.com/ www.westelgin.com/

What is the purpose of your business? To provide insurance and wealth management services to family owned enterprise and the families that build them.

Important to note; when reviewing many insurance broker sites for this I noted most focus on price, discounts and auto insurance. That is NOT our interest or priority.

Ours is commercial or business insurance and the wealth management of those families and the insurance needs of the families that are employed by those businesses.

Want to convey message of trust, care, professionalism, success, we can guarantee the maintenance and security of a lifestyle. The loss of their business or a loss of life doesn’t upend or compromise the future that has been planned by them.

Target Market(s)

High end business professional, wealthy homeowners, etc

Industry/Entity Type

Insurance

Number of Pages Required

1 page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See document 'team training' to get a better sense of this client

Should not have

• Cartoons, boring, busy. Need more “us” less oatmeal. More like Ritz Carlton and Ralph Lauren client experience. Antithesis of what we want in our website = https://mitchinsurance.com/ (Recently underwent yet another rebranding “lovable insurance”)

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Files

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