Fl'eau

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This customer received 26 logo designs from 3 designers. They chose this logo design from JohnnyCactus as the winning design.
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Minimalistic, simplicity, connecting with the essence. New business. Help people to get to their essence with the elements of nature. Not spiritual, very connected nature. Personal development and connected with the remote work style. Elements of nature. Fl'eau = flowing. EAU is water in Franche. Want to create a minimalistic logo, Water and mountains ( living in Switzerland in the mountains) Power of nature, the simplicity. Mountains are solid, no doubt, strong. I don't want dynamic logos, probably no color, if so very sudden, business vibes
Love the two examples of the mountain minimalistic logo's, but would be nice to involve water in it. The green and blue logos are logos from the past. The blue logo is from our rafting team, we won a gold medal during the world champions, it has value. Not necessary to use. The green logo is too bold, but the simplicity is like.
Target Market(s)
remote work field
Industry/Entity Type
remote work/personal development
Logo Text
only the brand name
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Thin lines, minimalistic, simplicity
Nice to have
- combination of water and mountains but not a must.
Should not have
- bold lines, lots going on, dynamic