Independent Record Store - Single Colour adaptation of existing brand

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This customer received 81 logo designs from 38 designers. They chose this logo design from ArrowGraphicDesign as the winning design.
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Logo Design Brief
Our bricks and mortar record shop in St. Kilda, Melbourne is a part of a well established independent retailer that also specializes in clothing and jewelry aimed at festival goers and music lovers of all ages. Due to the success of the records we aim to create a new brand specific to the record store and spilt it into a separate business that retains its roots in the existing brand building on that to create its own identity. We have already attempted to create our own logo but feel that a professional designer may bring something extra to "lift" the concept. See the attached "eclectico records sticker example". Key things to consider, in addition to our foot trade a significant portion of our sales come through a website called Discogs, as such the new brand should be complement Discogs branding and fit into a square format. The logo must contain the original shop logo that we have provided (Eclectico Shop Brand) and show a vinyl record. The final design needs to be single colour as it will be used for shop signage, bags and stickers that will be attached to parcels of records that we ship out as well as other branding outputs - for example we may at a later date start to produce our own records so you may wish to look at iconic record labels like Atlantic, Stax and Island and niche labels like Analog Africa, Soundway other independents for inspiration.
Industry/Entity Type
Retail bricks and mortar and online vinyl record store
Logo Text
Eclectico Records
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Refer to images supplied. Not fixed any any particular font but want to incorporate the existing Eclectico Logo
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A vinyl record, realistic or abstract AND Eclectico Shop Brand Logo OR "e" from shop brand logo
Should not have
- Any text other than "Eclectico Records"