• A$400

• 60 designs

• 11 designers

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Logo Design Brief

I require a logo and tag line for GameChanger (or GameChanger#9) - an innovative consultancy that fuses game thinking with coaching process to inspire real change for leaders and their teams, leading to better outcomes for all.

The coaching delivery is an experiential, fun and creative way to cultivate innovation, foster personal development and improve performance. Deepening individual and organisational engagement is an inherent benefit of the process.



Brand values - Integrity, FUN, authentic, responsible and delivers results

Brand character - Charismatic, joyful, mischievous, risk taker (edgy), capable, smart, compassionate and funny

Brand Archetype - Wanderer Outlaw (same as Virgin, Apple)

The Archetype is the overall manner of the brand. The brand is about change, revolution, creating a better world by challenging the status quo, taking a risk, divergent thinking.

Target Market(s)

Senior executives, corporate market

Industry/Entity Type

Delivery

Logo Text

GameChanger ~ Dare to Play (alternative is: GameChanger#9 ~ Turn your Business Upside Down)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some game/play connotation.
  
  Fresh, edgy feel and look.

Nice to have

• Potentially use recognisable game symbols.
  
  If using the logo "Turn your business upside down", this is about gaining a new perspective, so imagine an image that when turned upside down revealed something new and positive. Potentially incorporates a game element (eg a chess board that looks like a stalemate looked at in one perspective, but checkmate in another).
  
  

Should not have

• What we don’t wont to look like is a traditional corporate coaching business (eg. www.iecoaching.com, www.lighthousecc.com.au, www.executive-coach.net.au).