Refining an existent "International Actors' Collective" web design

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Web Design Brief

Hi there,

We've created a new website and have also given our brand a new colour coating. We're quite happy with the basics we have but would love for someone to bring our brand to life a little more and make it look prettier by adding some design to the pages! Basically, refine the base and add the layers to it, for it to leave an impression.

The website is here: https://www.playactors.com/home
(It's not yet optimised for smaller screens - tablets or phones, so please ignore those views and focus on the laptop view only!)

Who we are:
A collective of international artists. 16 actors, born out of 14 cultures and speaking 12 languages. Out of our love of playing we’ve taken agency, and made London our collective’s home. It is mostly from here, that we work to nurture each other’s careers and grow.

What we want to express visually:
multicultural,
collective/community,
artists more than actors,
professional/business minded,
playful (without becoming kiddy)
freshness

Note on colours: Attached are the colours we're currently using. We're quite set on them, as for us they represent earthiness, diversity, professionalism and freshness. All the things we want. But do challenge us on them if you want to!

Also attached a document with the pages we'd like you to look at and any random notes specific to those pages.

We're looking forward to receiving your ideas!
Eva-Marie

Target Market(s)

International Casting Directors, Producers and Filmmakers (UK based but not limited to)

Industry/Entity Type

Talent Agency / Actor's Collective

Coding

Coded - Design and coding required

Number of Pages Required

5+ page


Font styles to use
Serif
Sans Serif
Script

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Fonts and font styling. Subtle or not so subtle graphic elements that bring the feeling of our brand across. More uniformity in visual language across pages. Page layout tweaks. How we use our colours.
Nice to have
  • Would be nice to pick up our squiggles again somewhere...
Should not have
  • Changes to the logo visual as such (Font can change and colours if must). Changes to page structure and content itself. Our wording is pretty final as are our thoughts for videos, that are currently mapped out as placeholders.

Files
Download all files - 1.3 MB
PNG
2022 Play Actors Logo
Saturday, August 13, 2022
PNG
2022 Play Actors Web
Saturday, August 13, 2022
JPEG
WhatsApp Image 2022-08-02 at 2.33.43 PM
Saturday, August 13, 2022
PDF
Pages
Saturday, August 13, 2022