Swallowtail Vodka label redesign

Winner
Contest winning design

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This customer received 32 label designs from 11 designers. They chose this label design from SAI DESIGNS as the winning design.

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Label Design Brief

This label was originally screen-printed. I would like it redesigned to fit a new rectangular paper label that will cover the screen-printed label of a different bottle than what was previously earmarked for a different product. I can easily resize the elements from the original label to fit the new size, but I would like to see some creative options for the new size. Show me what you've got!
Here are some guidelines:
New label must contain the butterfly and text "Swallowtail" in its existing font (that's our logo) the color is optional. It must also contain the barcode and all other text elements but font, style, size and color can change:
The Government warning text cannot be smaller. Style and font cannot change, but the justification can change.
The filigree does not have to stay.
The previous label was broken up into 3 panels. The new label will be one solid label encircling the bottle. The label size will be 10.5" x 5.5" (266.7 mm x 139.7 mm) AI template attached.

Target Market(s)

Women age 35 and up with disposable income


Font styles to use
Other font styles liked:
  • Mostra Nuova

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Class
Nice to have
  • ArtDeco elements
Should not have
  • Sharp edges

Files
Download all files - 13.6 MB
PDF
Aspect New Bottlel unbranded
Tuesday, August 2, 2022
JPG
ASPECT 750
Tuesday, August 2, 2022
PNG
Vodka Transparent
Tuesday, August 2, 2022
PDF
Swallowtail Vodka CURRENT LABEL
Tuesday, August 2, 2022
AI
Vodka-Aspect cover up label
Tuesday, August 2, 2022
DOCX
Payments
1st place
US$120
Participation payments x 3
US$30
Total
US$210

Project Deadline
05 Aug 2022 10:35:13 UTC
Language

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